Laurence BRAS and its new collection line « Laurence made by Laurence BRAS »

Many customers ask me who is this brand “Laurence”. New ecru label with Laurence written in red affixed to the designer's clothes. It's new ? Is this Laurence BRAS?

I finally decided to answer on this blog the mysteries surrounding this new collection line.

In the Laurence BRAS fall winter 2023 collection, you will be able to discover a new collection line called “Laurence made by Laurence Bras”.

A little history on the Laurence BRAS brand:

Laurence Bras is a French designer. Originally from Rouen in Upper Normandy, Laurence Bras is today a recognized fashion designer. His eponymous brand, created in 2015 with the support of his sister Anne, has experienced strong growth since its creation.Laurence needs an environment of trust to create in complete freedom. This is why in 2018, her two daughters joined her and joined the adventure; Gil Bonnaud, his eldest daughter, is in charge of general management and Pia Doligé, his youngest daughter, is in charge of social networks.

Laurence Bras has always defended her creative freedom and the qualities of textiles. She never gave in to the mercantile desires of new investors who wanted to neglect the quality of her creations. And this has also caused him some pitfalls in his career, but we can recognize his desire not to give in to the siren songs of mediocrity!

She spent around ten years in India.

Why this new collection called “Laurence made by Laurence BRAS”? What is changing?

I don't want to say much, but still.

Laurence Bras wanted to call the permanent collections line “Laurence”. The permanent collection brings together the designer's flagship models.

Obviously, you will find iconic models like CIGAR shirts, NEW CIGAR blouses, and of course NEW CHAMPA and MAGGI shirts, as well as BUCHE over-shirts.

In fashion today, natural materials are becoming increasingly rare. Even major luxury designers regularly add synthetics to pieces of a certain price.

Even if the feeling is inflation, make no mistake about the quality of what Laurence BRAS also offers us. For fall winter 2023, you will discover MAGGI and JUUL shirts in new materials. A mix of cotton, hemp and bamboo…

In the Laurence BRAS fall winter 2023 collection, you will discover a brand new label affixed to the clothing from the Laurence collection made by Laurence Bras. Ecru handwritten in red, it also allows a better reading of Laurence's collections. So the timeless collections are identifiable at a glance.

Looking forward to showing you this fall winter 2023 Laurence collection made by Laurence BRAS but also the entire collection this fall including the CARPENTER jeans and the SOUKY pants which are part of the “Laurence” collection but also the CLOCHE and MILO pants from the fall winter 2023 collection!

In conclusion, two labels affixed to the fall winter 2023 collections by Laurence BRAS including the new Laurence made by Laurence BRAS which signs the timeless collections.