Laurence BRAS and Khadi cotton

Laurence Bras is a French designer, originally from Rouen in Haute-Normandie, she is now a recognized fashion designer. His eponymous brand, created in 2015 with the support of his sister Anne, has experienced strong growth since its creation. Laurence needs an environment of trust to create freely. This is why in 2018, her two daughters join her and join the adventure; Gil Bonnaud, his eldest daughter, to the general management and Pia Doligé, his youngest to the direction of social networks.

Laurence Bras has always defended her freedom of creation and the quality of textiles. She never yielded to the mercantile whims of new investors who wanted to neglect the quality of her creations. And this has earned him some pitfalls in his career, but we can recognize his desire not to give in to the siren songs of mediocrity.

She spent ten years in India.

And in India, from the 1920s, a resistance to colonialism was organized under the aegis of Gandhi by advocating weaving and spinning by hand. The Khadi is part of this heritage. It is the symbol of independence and resistance to British colonial power.

Khadi cotton is a traditional Indian fabric, woven and spun by hand with respect for the environment. . The ecological impact of its production is very low. It represents Indian craftsmanship.

Laurence Bras has decided to honor this fabric steeped in history by offering its flagship Khadi cotton models, the CIGAR shirt and the new cigar, from 2021. From the summer of 2022, given the success of this new material, the brand is extending its range of models in Khadi cotton. We can therefore find the JUUL blouse, the NEW CHAMPA shirt and now the JAIPUR available in the different trendy colors season after season.

In fashion today, natural materials are becoming increasingly rare. Even the great luxury designers regularly add synthetics to pieces of a certain price.

Even if the feeling is inflation, make no mistake about the quality of what Laurence BRAS also offers us. Khadi cotton is incredibly comfortable and soft. Just to the touch, it has a noticeable difference. This added value combined with the best of the brand can only delight you.

In the summer 2023 collection, you can also discover a whole collection called "timeless" in kadi cotton. The different models of shirts, blouses will of course be there and also a whole range of light dresses in khadi cotton.

Can't wait to let you discover this future spring summer 2023 collection by Laurence BRAS!